Guide
Neighborhood
Innovation Quarter
This thriving spot downtown is the place to be these days.






The Innovation Quarter is the fastest growing part of town, with huge plans to expand and connect to East Winston one day. Housed in what once was the manufacturing space of RJ Reynolds Tobacco Company, the IQ has repurposed old buildings in creative ways to design stunning modern spaces that draw crowds. Centered around Bailey Park, the IQ is home to multiple apartment and condo complexes and a growing number of businesses who are rushing to fill the demands.
In the Innovation Quarter, you’ll find the home of Wake Downtown, Wake Forest University’s downtown campus, and Wake Forest School of Medicine.
There are so many unique and fun happenings that take place in the Innovation Quarter. Here’s a short list of the can’t-miss events to keep on your radar!