Black-Owned Businesses in Winston-Salem: Where to Shop, Dine & Support

NattaBelles famous sweet potato
Celebrate Black History Month by discovering standout Black-owned businesses in Winston-Salem and help us grow the list by sharing your local favorites.

Winston-Salem is a city full of diversity and culture worth celebrating every day, but in honor of Black History Month, we wanted to highlight some of our city’s incredible black-owned businesses.  This list is just the beginning—we’d love to hear about your favorite Black-owned businesses, too! Share your recommendations with us!

Business Name: BYGood Coffee

📍 Location: 301 Brookstown Ave. Ste. 300

🛍️ What They Offer: A coffee shop and roastery, BYGood Coffee also offers delicious pastries with vegan and gluten-free options. 

Why We Love Them: The friendly team at BYGood is always ready to help you find the perfect drink. With cozy indoor seating and a relaxed outdoor space, it’s the ideal spot to study or catch up with a friend.

Business Name: Forsyth Seafood Market & Café

📍 Location: 108 N Martin Luther King Jr. Dr.

🛍️ What They Offer: Part fish market, park café, this mother-daughter-run business started over three decades ago.  They offer fresh seafood with deliveries of up to 28 varieties of wild caught fish and mollusk four times a week.

Why We Love Them: Their banana pudding and hush puppies are top notch.  You can enjoy a meal in their café, order out or even hire them to cater your next gathering.

Business Name: Jodi Brim Creative

📍 Location: 405 N. Cherry St.

🛍️ What They Offer: Owner Jodi Brim is a successful brand photographer and business mentor.  Alongside her team, she offers brand photography and headshots, videography, fashion & wardrobe styling, product photography and more.

Why We Love Them: Jodi and her team specialize in working with female entrepreneurs, elevating their voices and empowering their business to take off.

Business Name: Body & Soul

📍 Location: Arts District: 545 Trade St. NW, Unit 12

🛍️ What They Offer: A gift shop with “an Afrocentric bent,” this store showcases art, jewelry, accessories and skincare products.

Why We Love Them: This store is filled with colorful, unique items you can’t find anywhere else.

Business Name: NataBelle’s Desserts  

📍 Location: Ardmore: 456 Knollwood St.

🛍️ What They Offer: This bakery has a variety of delicious baked goods to try- including fried poundcake and sweet potato cinnamon rolls.

⭐ Why We Love Them: Their world-famous sweet potato brownie is the signature dish that won’t disappoint.

Business Name: Dream Kreams

📍 Location: Liberty Plaza Building: 102 W. 3rd St. Ste. 102

🛍️ What They Offer: Dream Kreams Artisanal Creamery in Winston-Salem serves a creative selection of handcrafted ice cream with around 30 unique flavors, including both traditional dairy and inclusive dairy-free options that are often also vegan, nut-, soy-, and gluten-free. In addition to classic scoops, they offer specialty treats like milkshakes, baked goods, and other sweet delights in a fun, vibrant atmosphere.

Why We Love Them: Their ice-cream flavors are unique and super tasty. Their allergy-friendly options don’t compromise on taste.

How to Support Black-Owned Businesses

  • Shop online or visit in person.
  • Follow and share their social media.
  • Leave positive reviews on Google/Yelp.
  • Attend events or collaborations.

Supporting these outstanding businesses doesn’t just help preserve culture, innovation and representation in various industries, but it also gives consumers the opportunity to make a lasting impact on economic equity and social progress.

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